Not only are the designs absolutely beautiful and a great tribute to elegant summer style, but they embrace a unique eco-friendly element (perhaps this is the future of fashion!). All items are made from fabrics which are sustainable: recycled polyester, hemp and organic cottons. Perhaps this means guilt free shopping with an earth-friendly excuse!
I absolutely love H&M, from practical, simple vest tops to lovely dresses and evening wear, you can rely on the brand to be reasonably priced and affordable. I trust that I will walk into the store and pick up items which will not give me a shock as soon as I see the price tag. Not wishing to name names, but as much as I adore Topshop, they have to be the worst for this! The new collection completely embraces this idea. Despite looking high end fashion in appearance, the glam attire can be snapped up for around £39.99.. what a bargain!
Don't just trust me on this one.. celebs such as Michele Williams and Kristin Davis have already been seen in Exclusive Conscious, as high street becomes the new red carpet craze.
I will be the first to grab one of these beauties! (Online and in-store April 12th 2012)
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